Welcome to Bon Jewels, a jewelry boutique in the heart of Del Mar, CA, where shopping for jewelry feels less like a chore and more like an adventure. We’re family-owned, woman-led, and dedicated to bringing you pieces that are as unique and unforgettable as the people who wear them.
Curated with Heart by Kim Alexander
At the center of Bon Jewels is Kim Alexander — owner, curator, and the creative force behind the store. Kim has an eye for discovering jewelry that tells a story, sparks joy, and makes people feel special. She’s constantly sourcing new styles from a wide range of makers, so our displays are always changing and always fresh.
Kim isn’t just picking items she loves — she’s picking items she knows you’ll love. Whether you’re shopping for prom night, your wedding day, a birthday gift, or just a little something to brighten your week, Kim’s goal is to help you find jewelry that feels personal.
A Boutique Full of Surprises
Step inside Bon Jewels and you’ll find a rotating selection of rings, necklaces, earrings, and bracelets that you won’t see everywhere else. With thousands of pieces in stock and most under $100, our boutique is approachable, inviting, and refreshingly unpretentious.
Our collection is designed with fashion jewelry in mind — statement pieces, delicate accents, trendy designs, and timeless staples. Whether you’re into bold, eye-catching sparkle or subtle everyday shine, you’ll find plenty of options to try on, mix, and layer.
More Than a Trip to the Mall
Shopping at Bon Jewels isn’t about grabbing the first necklace you see. It’s about enjoying the process of discovery. Our store is bright, casual, and welcoming, encouraging you to take your time and play with different looks.
Want something extra personal? You can book time with Kim for a custom consultation. She’ll pull together jewelry that fits your taste, your occasion, and your personality, saving you the hassle of searching high and low. Think of it as your shortcut to unique style — with Kim as your guide.
Jewelry for Every Occasion
We love helping people mark life’s special moments. From prom and graduations to weddings, anniversaries, and milestone birthdays, our boutique is a go-to for celebration-ready jewelry. Customers come to us when they want something that feels festive, meaningful, and fun — without breaking the bank.
Of course, you don’t need a special occasion to shop with us. Many of our customers stop in just to refresh their everyday look, grab a gift, or see what new arrivals Kim has discovered.
A Local Gem in Del Mar
Bon Jewels is proud to be part of the Del Mar community. Located in the Flower Hill Promenade, our store draws locals and visitors alike who are looking for jewelry that feels a little more personal and a lot more exciting than what you’d find in big-box stores.
By shopping small and shopping local, you’re not only supporting a family-owned business, but you’re also getting the kind of one-on-one service and attention that makes jewelry shopping fun again.
Discover the Difference
At Bon Jewels, jewelry shopping is all about you: your style, your story, your moment. With Kim as your curator and guide, you’ll walk away with pieces that feel like they were meant for you.
So come browse and see what catches your eye — or book a consultation with Kim and let her do the hunting for you. Either way, you’ll leave with jewelry that’s fresh, unique, and perfectly you. That’s what we call The Bon Jewels Experience.